Programmatic media desk · Dubai · serving the GCC
Big-brand media buying. Without the big-brand bill.
Red Dot plans, launches and fine-tunes Google Display & Video 360 campaigns for you — so YouTube, premium websites, streaming TV and audio become part of your plan, at a commitment that suits a growing business.
- Display
- YouTube & video
- Connected TV
- Audio
- Native
- Digital OOH
Start at your scale
Signing directly with a big ad platform usually means a hefty monthly commitment. With Red Dot you begin at a budget that makes sense for the campaign and grow from there.
We run it — or run it with you
Hand over the whole campaign, or keep your in-house team involved while our specialists handle setup, audiences and day-to-day tuning.
Numbers that mean something
A live dashboard built around your goals — reach, completed views, site visits, sales — and a plain-English review with your account lead.
Platforms
DV360 first. Specialist platforms when the brief needs them.
Most campaigns run on Google Display & Video 360. When a brief calls for something DV360 can't do, we bring in another platform.
Display & Video 360
Google's flagship buying platform, covering YouTube, thousands of publishers, streaming TV and audio — operated day to day by our team.
- YouTube and Google video partners
- Publisher deals and the open exchange
- Streaming TV, audio and city screens
Retail media DSP
Shopper data from major retailers, added to your DV360 plan when sales attribution matters most.
- Audiences based on purchase history
- Ads on and off the retailer's site
Independent DSP
A platform outside the Google ecosystem, for briefs that call for maximum supply transparency or privacy-led targeting.
- Clear fees and supply paths
- Targeting that works without third-party cookies
Industries
Built for the categories that move the region.
Real estate
Show launches and listings to investors from Dubai to London to Mumbai.
Tourism & hospitality
Turn travel daydreams into bookings made on your own website.
Retail & e-commerce
From first glance to checkout — online, in the app and near the store.
Automotive
Launch new models with impact, then fill the test-drive diary.
Finance & fintech
Careful, compliant campaigns for banks, insurers, brokers and payment apps.
Health & wellness
Reach patients and wellness seekers with care and within the rules.
Education
Recruit students — and win over the parents who help decide.
B2B & technology
Stay visible to every person on the deal, at every company on your list.
Ad formats
Pick the format. We'll find the audience.
Display
Image and HTML5 banners on the news, lifestyle and business sites your buyers read every day.
Video
YouTube, publisher video and streaming placements, planned as one audience.
Native
Placements styled like the article around them, so your message reads as content, not clutter.
Audio
Short spots on music streaming and podcasts — reaching people on the drive, at the gym or at their desk.
Interactive
Tap, swipe and answer units that turn viewers into participants.
In-app
Full-screen and native placements inside the apps people open dozens of times a day.
How we work
Brief on Monday. Live before the weekend.
- 01
Brief
Share the goal, the markets, who you want to reach and the budget. A half-hour call usually covers it.
- 02
Plan
You get a media plan with recommended channels, formats, audiences and a forecast to approve.
- 03
Launch
We set up the account, tracking and creative, check everything twice, and go live — usually within the week.
- 04
Improve & report
Specialists adjust bids, audiences and placements daily. You see results live and review them with us regularly.
FAQ
Straight answers.
Programmatic, DSP, DV360 — what do these actually mean?
Programmatic means buying ad space automatically, one impression at a time, based on who is likely to see it. The software that does this is called a DSP (short for demand-side platform), and it bids across thousands of websites, apps, video and streaming outlets. Google Display & Video 360 ranks among the biggest DSPs, and it's the one we use most.
How much should we budget for a first campaign?
Less than you might expect. Signing with a DSP directly usually means a large monthly commitment; through Red Dot, the budget is set by what the campaign needs to learn and deliver. We'll recommend a starting figure in your plan.
When could our ads be live?
Once you approve the plan and creative is ready, setup and checks usually take a few working days. Your plan includes the launch date.
Who runs the campaign day to day?
That's your choice. Many clients hand it all to us — planning, setup, optimisation and reporting. If you have your own team, we can work alongside them with shared access and specialist support.
Can you reach people outside the UAE?
Yes. We're based in Dubai and run campaigns across the GCC, and we regularly target the countries your buyers, guests or students come from — the UK, India, Europe and beyond.
We already advertise on Google Ads and Meta. Why add programmatic?
Search and social reach people inside those platforms. Programmatic adds the rest of their day — the websites they read, YouTube, streaming TV, podcasts and city screens — with more control over where ads appear and how often. Most clients run all of them together.
Let's put your brand on more screens.
Tell us about the campaign. We'll send back a recommended plan, a forecast and a launch date.
Plan my campaign